How Survio Doubled Upsell Revenue with Customerscore.io
In a competitive SaaS market, customer retention and upselling are crucial for sustained growth. Survio, a leading provider of online survey solutions, sought a way to enhance its customer success strategy. With the help of Customerscore.io, they achieved remarkable results in just one month.
Challenge
Survio struggled to keep track of customer performance across different groups. Iva Horychova, the Customer Success Manager, was looking for a tool that would give her a complete view and make it easy to monitor each segment. After trying several options, she found that none offered the great value of Customerscore.io.
With thousands of customers, Iva couldn't manage every customer individually. She needed a way to automate customer outreach and identify which customers needed her attention the most.
About Survio
Survio is an online survey tool designed to help businesses create, distribute, and analyze surveys easily. It offers customizable templates and a user-friendly interface, making it accessible for users of all skill levels. Survio provides real-time results and detailed analytics to help organizations gain valuable insights from their audience
- Years in Business: Since 2012
- Employees:20+
- Customers: 5+ million worldwide
- Industry: Survey Software
- Website:survio.com
Number of users
Revenue from upsells
Annual to 3-year deals
Emails sent monthly
Within the first month of using Customerscore.io, we nearly doubled our upsell revenue compared to previous months. The number of customers moving from annual to three-year subscriptions went up by 27%. This tool saves us hours of work every month, and its impact is felt across our entire company.
Solution
After using Customerscore.io, Iva found a tool that changed how Survio engaged with customers. The easy-to-use interface let her access important information quickly, saving her a lot of time each month.
Key features
Automated Playbooks:
Iva used automated playbooks to send emails to customers without doing it manually. With this feature, she sends 4,000 personalized automated emails every month, allowing her to efficiently inform customers about new features and reach specific groups, improving their overall experience.
Segmentation
Iva has created 29 different segments of customers that she actively manages. This segmentation helps her tailor communication and outreach strategies to meet the specific needs of each group.
Benefits for whole company
The insights from Customerscore.io helped not just Iva but also the product, marketing, and sales teams understand customer needs better, leading to better teamwork and strategies.
Impact
Using Customerscore.io has been a game-changer for Survio. In just one month, they nearly doubled their upsell revenue and saw a 27% increase in customers switching from annual to three-year subscriptions. Iva’s ability to send 4,000 personalized automated emails monthly while managing 29 different customer segments has greatly enhanced their outreach and engagement.
The quick setup and excellent support from the Customerscore.io team allowed Survio to start benefiting right away. This partnership has streamlined their processes and empowered the team to make data-driven decisions, positioning Survio for continued success in the competitive SaaS market.
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