How to reduce churn in self-service SaaS

Churn is one of the biggest silent killers of SaaS businesses—especially self-service SaaS. But many founders don’t give it the weight it deserves.

A 3% monthly churn rate might not seem like a big deal. But over a year, that compounds to 31% of your user base gone. That’s a massive revenue leak.

💡Formula to convert monthly churn to annual churn:Annual Churn Rate = 1 – (1 – Monthly Churn Rate)^12

Related: Prevent churn before the cancel screen · Calculate your churn cost